About - Let The Dog See The Rabbit

The construction industry is in a productivity crisis. Why? And how is it affecting our lives?

My name is Will Maclean. I am an Emergent Ventures winner and founder of Cross That Bridge who is trying to understand the technology and economics behind the built environment. If you are an architect, engineer or developer, please DM me, I would love to talk!

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Trying to understand the built environment by writing about it. Founder @ set4.

People

will maclean

@walfred

Trained on software and AI, fine-tuning on architecture and construction. Emergent Ventures winner 2025. Founder @ set4.io

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